Drinking should be fun, not fatal.

Every Boozy purchase powers the Sober Initiative. Together, we can build a healthier drinking culture.

What's the Sober Initiative?

Alcohol harm is more than hangovers

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Annual Deaths from Alcohol-Related Causes

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Annual Economic Cost of Alcohol Misuse (U.S.)

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Americans with Alcohol Use Disorder

These figures come from the National Institute on Alcohol Abuse and Alcoholism (NIAAA). Read the full report →

How It Works

1. You Shop

Every Boozy purchase contributes $1 to the Sober Fund.

2. We Support

We hold these dollars in reserve, ready to support alcohol harm-reduction initiatives.

3. Communities Benefit

Helpline calls answered. Families supported. Awareness campaigns delivered.

Together we can build a healthier drinking culture.

Education is part of prevention.

Why We Started the Sober Initiative

"I lost a brother to substance abuse and alcoholism, and whilst I love a drink, I couldn't drink with my brother when he was still with us, so whilst Boozy Health is a fun brand and drinking can also be fun in moderation, don't let drinking get control of your life, control your drinking. You might be in a social group, personal space, or a workplace where you feel like you don't have a choice, but you are not alone and there are things you can do. Here are some services if your boozing is getting away from you."


Ian, Founder, Boozy Health

When you buy Boozy, you’re not just treating yourself, you’re joining a movement to save lives and reshape drinking culture.